The four negotiation insights in this article are fundamental to conducting any professional negotiation. The recent vaccine negotiations with Pfizer have served to throw those lessons into sharp relief.
Read More
The European Super League is dead and club owners are lining up to apologise. What went wrong?
Probably the most gratuitous negotiation error was the surprise announcement of the new League's existence.
Read More
Your personal credibility at the table is one of your greatest assets in business and as a negotiator. If you follow Macca’s Golden Rules, the other side may not like you, but they will come to respect and trust you.
Read More